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Brands must adapt to permanent disruption as AI reshapes marketing

WPP Media India declared brands face "permanent disruption" due to AI, quick commerce, and evolving consumer behavior, reshaping marketing and storytelling. At its BREW 2026 event, leaders discussed AI-led innovation and the need to rethink engagement in a ra…

By ET Bureau· The Times of India· 5 months ago· 2 min read
Brands must adapt to permanent disruption as AI reshapes marketing