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As smartwatch fears fade, Ethos expands deeper into luxury watches

Ethos says analogue watches are regaining relevance as aspiration-led purchases, prompting the retailer to expand stores, target younger buyers and push into luxury lifestyle categories despite margin pressure.

By Varuni Khosla· Livemint· 4 months ago· 2 min read
As smartwatch fears fade, Ethos expands deeper into luxury watches