Regional OTT platforms are carving out niche audiences with local-language storytelling, betting on underserved communities even as discovery and monetisation remain key challenges. For the full story, visit the source.
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As OTT matures, regional platforms target India’s underserved audiences
Regional OTT platforms are carving out niche audiences with local-language storytelling, betting on underserved communities even as discovery and monetisation remain key challenges.
By Lata Jha· Livemint· 3 months ago· 2 min read
This summary is sourced from Livemint. Read the full article at:Livemint