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Aditya Birla Fashion doubles down on TMRW, chases scale over profits

TMRW is betting on offline expansion, AI-led operations, and quick commerce to scale profitably, even as skepticism grows around India’s house-of-brands model and ABFRL faces earnings pressure.

By Sowmya Ramasubramanian· Livemint· 9 days ago· 2 min read
Aditya Birla Fashion doubles down on TMRW, chases scale over profits