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24K love for gold: Why is India obsessed with the yellow metal?

India's enduring love for gold spans centuries, evolving from tradition to modern investment. Women hold vast reserves, and the market is set for significant growth. Digital gold and ETFs are gaining traction alongside traditional jewellery. Gold remains a sy…

By Shivanghi Payal· The Times of India· 5 months ago· 2 min read
24K love for gold: Why is India obsessed with the yellow metal?